Karho

The Hip Store Redesign

The Hip Store is a casual mens clothing, shoes and accessories retailer selling high-end brands online and in-store. I was tasked to simplify the design and rebuild the site for the desktop, mobile site, as well as their iOS & Android apps.

With this new design I decided to add more negative space around the banners to make them stand out more from the site with simple call to actions to ensure the imagery was what caught the users eye.